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Advertising

Marketing techniques used to bring attention to a product or service

Don't bucket your brand
Image from Anders Sandberg
A way of increasing demand by actively bringing the product to the attention of consumers. Even in a post-scarcity civilisation, advertising of various sorts can be used to increase the popularity of an idea, cultural element or consumable item.

Advertising may be liminal, subliminal, open, subversive, memetic, intelligent, ai, or any of a million other possible variants. The most intrusive forms of advertising are those which connect directly to the user's Direct Neural Interface, or interrupt a stream of data midstream, especially at a crucial moment in the transfer.

Hero every day
Image from Bernd Helfert
Advertising is banned or strictly controlled in some polities and empires, selective in others, unregulated in others again, and any variation in-between.
Babel Neurotech advert
Image from Anders Sandberg
Always a good source of extra income, especially in the NoCoZo, the Terragen Federation, and various Free Zones, advertising is often considered tacky and tasteless in the Solar Dominion, an unnecessary waste of orderliness in the Negentropic Alliance, demeaning to sentients in the Utopia Sphere, and too materialistic in the Sophic League.

Who Knows what Baseline Bob is thinking?
Image from Steve Bowers
 
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  • Free Madvert League - Text by M. Alan Kazlev
    A society formed by the obsessive postneogen cyborg Durant Durang for the liberation of Madverts. To date they have (by means of smart ai viruses, specially customized godseeds, or other means) freed several tens of trillions madverts. On some NoCoZo polities like Atlantis it is perfectly legal to kill a member of the Free Madvert League, even one that doesn't have any recent copies.
  • Free Madverts - Text by M. Alan Kazlev
    Madverts that have been released of their corporate programming. While no longer compelled to sell the products of their original company, they are frequently unable to break through to a broader state of existence. Most end up joining religious sects that require strict devotion and little independent thought. They are widely seen as a pest of only somewhat better (or sometimes worse) standing than slaved madverts.
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Appears in Topics
EconomicsKnowledge and InformationMemetics
 
Development Notes
Text by M. Alan Kazlev
Additional material by Steve Bowers
Initially published on 31 December 2001.

 
 
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